The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Poker Beer
Client
Title
Category
Award
Points
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: B2B Communications
Points: 21.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Out of Home / Brand Installations
Points: 9.00
Imagine With Petacos
Agency: DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Out of Home / P.O.P. & In-Store
Points: 9.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: Direct Marketing for Good
Points: 9.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: Multicultural Impact
Points: 3.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: Creative Effectiveness / Beverages - Alcoholic Drinks
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: B2B Communications
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Experiential / Brand Installations
Points: 3.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: Commerce
Points: 3.00
Imagine With Petacos
Agency: DDB Colombia / Bogotá D.C. + BUENTIPO / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Imagine With Petacos
Agency: BUENTIPO / Bogotá D.C. + DDB Colombia / Bogotá D.C.
Client: AB InBev Colombia / Poker Beer
Category: Innovation / Execution in Out of Home
Points: 3.00
Beer Retirement Account
Agency: Monks / Bogota + Draftline / Bogota + ABinBev / Bogota
Client: AB InBev Colombia
Category: B2B Communications
Points: 3.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
B2B Communications
Award:
2025 Direct Marketing Silver Pencil
Points:
21.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / Brand Installations
Award:
2025 Design Bronze Pencil
Points:
9.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Out of Home / P.O.P. & In-Store
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Bronze Pencil
Points:
9.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Multicultural Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Creative Effectiveness / Beverages - Alcoholic Drinks
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Spatial Design / Experiential & Immersive
Award:
2025 Design Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
B2B Communications
Award:
2025 Design Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Experiential / Brand Installations
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev Colombia
Title:
Beer Retirement Account
Category:
Commerce
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
AB InBev Colombia / Poker Beer
Title:
Imagine With Petacos
Category:
Innovation / Execution in Out of Home
Award:
2025 Out of Home Merit Award
Points:
3.00